I KNOW it was inevitable for them to raise prices. And there are some that would argue that their gas, food, utilities and other facets of life have already gone up, so why not entertainment?
My perspective questions the authority -
why? Why should we as players and collectors accept this? We are the ones that keep them in business folks.
Case in point: AoBr sets - great starter and perfect troop builder. Intro price was somewhere around $50.00 around these parts. About 8 months later - WHOOSH: $69.00. Within a year, BAM: $90.00!
Case in point: A 5% to 20% increase going into effect now.... The necron battleforce went from about $110.00 to $130.00 now, but the SM battleforce goes from $125-ish to $155? Sure, SM are the showboat army and the cornerstone of 40K.... but why the differentiation? Simple math - raise prices on what sells the best.
I know this boils down to greed somewhere at GW. And that
outrages me.
Sure, plastic is an oil-derived product in most cases and we all know oil prices are high. Metals of all types have seen rises in price as well. Resin has ingredients that are sure to include pricey chemicals to one degree or another; but for God's sake, why can't I count on a "solid" (only in reference to having been around for awhile now

) company like GW to understand it's a slap in the face to expect that I get "this" newest release of this codex or rules and "that" set of models for a price that i paid much lower for a year ago. Don't get me started on two or more years ago either.
I feel that as an individual, i have little sway over gas, utility, and food prices. But GW...
entertainment.... entertainment is what I have
FULL authority over.
Well, this "plastic crack" 'junkie is going cold turkey GW. Know that I trade on BT because of the FAIR trade value that is established between traders and players of your continued overpricing of this game.
I'll be keeping what I have now with no new purchases from your company and will gladly trade on BT for what I need in future, pure and simple.
Stick that in your quarterly projected sales from here on out 
!!!!!