3eland wrote: ↑
Wed Oct 23, 2019 6:33 pm
pretre wrote: ↑
Wed Oct 23, 2019 6:29 pm
Businesses with trade accounts are prohibited from offering those discounts, aren't they?
Only online. Online business must be no more than 15% now. Brick and Mortar stores can be whatever you feel like. I occasionally take the 1.5 hour trip to the city to take advantage of 20-30% off.
Pretty sure no retailers can advertise more than 15%.
The unilateral implementation of minimum advertised pricing policies applicable to Retailers
located in the United States or Canada, and Authorized Distributors of Games Workshop.
Critical to the success of Games Workshop is a vibrant network of Retailers committed to preserving the integrity
of the Games Workshop brand and the promotion of the hobby that it serves. As a result, Games Workshop has
long supported and encouraged Retailers who have invested time, effort and money in building their businesses
by supporting and selling the Games Workshop hobby. Retail sales by properly stocked and committed Retailers
remain the primary vehicle through which Games Workshop seeks to market and promote its Products in North
To support Retailers in furtherance of achieving the goals of protecting its image and reputation, promoting its
brand and providing excellent resources that are key to maintaining the hobby culture for game enthusiasts,
Games Workshop is implementing minimum advertised pricing policies with effect from 3 May 2017. From this
date any Retailer advertising Products for a price which is more than 15% below the MSRP will be subject to a
series of consequences starting with a notice of non-compliance, through to the removal of discount, and
potentially leading to the termination of their account with either Games Workshop or its Authorized Distributor.
Authorized Distributors who sell any Products to a Retailer on the Non-Approved Retailers List (as defined in the
Authorized Distributor MAP Policy) will be subject to a similar series of escalating consequences.
Games Workshop will regularly monitor advertised pricing and enforce these policies vigorously. Although
Retailers remain free to set their own resale pricing, attempts to undermine the policies via gimmicks or “workarounds” will not be accepted or tolerated. All decisions by Games Workshop to take action for a violation of the
policies are final. There will be no negotiation. Authorized Distributors shall only be authorized to supply Retailers
which comply with the minimum advertised pricing policies.
Any questions relating to the minimum advertised pricing policies can only be addressed via email and should be
sent to our MAP Policy Administrator’s email address – GWMAPP@gwplc.com